Mohuna Media
A brand identity for stories from the Brahmaputra.
OverviewStudio 1947 collaborated with Mohuna Media to develop a compelling brand identity for this Assam-based news channel documenting livelihoods along the Brahmaputra River. Our team designed a distinctive logo featuring symbolic imagery of the river's confluence and silhouetted figures representing local communities, paired with professionally crafted business cards.
The warm, earthy color palette and clean typography convey both cultural authenticity and journalistic professionalism. The result is a cohesive visual identity that effectively communicates Mohuna Media's mission of amplifying voices and telling stories from the heart of Assam.
Journalism from where the rivers meet.
IntroductionMohuna Media is an independent news channel from Assam dedicated to documenting the livelihoods, cultures, and stories of communities living along the mighty Brahmaputra River. The name "Mohuna" represents the confluence where rivers meet—a powerful metaphor for the intersection of climate, culture, and human stories that form the core of their journalistic mission. Founded by Mahibul Hoque, Mohuna Media seeks to amplify voices often overlooked in mainstream media while highlighting the environmental and social dynamics of the region.
Convergence of people, nature and storytelling.
The ObjectiveStudio 1947 partnered with Mohuna Media to develop a cohesive brand identity that would authentically represent their journalistic focus and regional roots. The primary goal was to create visual elements—specifically a logo and business cards—that would communicate the essence of their work: the convergence of people, nature, and storytelling along the Brahmaputra River.
Building a unified visual system.
Our ProcessLogo Conceptualization
A distinctive logo incorporating symbolic imagery of the river's confluence. A flowing line evokes the Brahmaputra's path, while silhouetted figures along its curve represent the people at the heart of Mohuna Media's journalism.
Color Selection
A warm, earthy orange-red palette reflecting the rich soil of Assam, the warmth of its people, and the urgency of environmental storytelling—standing out effectively across print and digital platforms.
Business Card Design
Professional visiting cards consistent with the logo, featuring clean typography, ample white space, and subtle wave motifs that echo the river theme without overwhelming the content.
Brand Cohesion: Both the logo and business card were designed as part of a unified visual system, ensuring that Mohuna Media presents a consistent and memorable identity across all touchpoints.
A visual identity that captures their essence.
The ResultThe newly developed brand identity successfully captures Mohuna Media's essence—memorable, culturally resonant, and versatile across every medium they work in.
- A memorable logo that communicates the organization's focus on confluence, community, and storytelling.
- Professional business cards that make a strong first impression during networking and press engagements.
- Cultural resonance—visual elements that honor Assamese heritage while maintaining modern professionalism.
- Versatile application across various mediums, from print publications to digital profiles.
Through our collaboration, Mohuna Media now benefits from:
Client Impact- A professional brand identity that establishes credibility in the media landscape.
- Consistent visual communication across all organizational materials.
- Enhanced recognition among readers, sources, and industry peers.
- A visual language that reinforces their unique positioning as storytellers of the Brahmaputra region.
- Quality business cards that facilitate meaningful connections in the journalism community.
We turn missions into powerful visuals.
Why Studio 1947?Studio 1947 specializes in creating brand identities that go beyond aesthetics—they tell stories and build connections. Our work with Mohuna Media demonstrates our ability to translate complex missions into simple, powerful visuals that resonate with audiences and stand the test of time. We believe every brand deserves a visual identity that reflects its true purpose, and we're proud to have helped Mohuna Media find theirs.
