Bhagirath Homestays
The primary objective of this project was to implement digitalization strategies to fuel business growth for Bhagirath Homestay. Facilitated by Studio 1947, the initiative successfully generated more than 30 room nights and over ₹55,000 in room revenue across a seven-month period.
Introduction
Bhagirath Homestays, a serene retreat in the heart of Mirik, offers travelers an authentic and immersive experience. With its picturesque surroundings and warm hospitality, Bhagirath Homestays aims to provide a peaceful getaway for those seeking solace in nature.
The Objective
Bhagirath Homestays faced significant challenges in reaching a wider audience and maximizing occupancy. Studio 1947 was tasked with transforming the homestay's digital presence to boost visibility, drive bookings, and ensure sustained growth.
Our Process
- Digital Overhaul. We implemented a multi-channel digital strategy by listing Bhagirath Homestays across leading Online Travel Agencies (OTAs).
- Data Analytics. By integrating analytics tools, we provided critical insights into consumer behavior and booking trends.
- Revenue Growth. Our approach led to a 30+ increase in bookings and ₹55K+ in revenue, with an Average Daily Rate (ADR) of ₹1,502.36 over a 7-month period.
30+
Room nights booked across leading Online Travel Agencies over seven months.
₹55K+
Consolidated room revenue generated through strategic digital positioning.
₹1502
Average Daily Rate (ADR) of ₹1,502.36 achieved across the engagement.
100%
Of reservations originated from domestic, mobile-first travelers.
The Result
- 100% of reservations originated from domestic travelers.
- Strong mobile commerce trend, with most searches conducted on smartphones by couples seeking quick getaways.
- Ensured guaranteed, upfront revenue through strategic digital positioning.
Client Impact
- The homestay pivoted from generating negligible income to securing dozens of room nights and tens of thousands of rupees in consolidated revenue.
- Equipped with vital tools to continuously target their ideal demographic: domestic, mobile-first couples seeking brief, relaxing retreats in Mirik.
Why Studio 1947?
At Studio 1947, we excel at driving business growth through data-driven digital strategies. Our work with Bhagirath Homestays demonstrates our ability to transform stagnant businesses into thriving, highly visible hospitality ventures.
